Lead time & quality pay dividends for Alloy Wire

Posted on 27 Apr 2017 by Jonny Williamson

Alloy Wire International has recorded 50% growth in sales for its resistance wire after winning customers based on lead times and those looking for European quality material.

More than £125,000 of new orders have already secured been for the increased range - image courtesy of Alloy Wire.
The firm, which exports to more than 50 countries across the globe, has been manufacturing resistance wire for over 70 years – image courtesy of Alloy Wire.

Alloy Wire International is looking to build on its recent success by taking a sizeable presence at Interpack (Hall 1, CO2) in Dusseldorf next week (May 4-10), believed to be one of the largest packaging exhibitions in the world.

The company is targeting customers involved in the food and bag sealing industry, and will have six technical experts on hand over the seven days to discuss requirements for hot cutting wire, wire for cutting food and wire for heat sealing.

It will also use the international platform to showcase its new ‘Wire Finder’ app, which aims to make it even easier for clients to find the material they need by name, application or properties.

Sales director at Alloy Wire, Angus Hogarth explained: “We do a number of exhibitions, but there is nothing like Interpack…it really has to be seen to be believed, with virtually every link in the processing and packaging supply chain represented.

“It gives us the ideal opportunity to build on a fantastic 12 months when it comes to resistance wire. Early estimates suggest we enjoyed a 50% increase on the same period last year and this has been down to a number of reasons, including the vast amount of stock we hold, quality of wire and how quickly we can deliver.”

Alloy Wire International, which exports to more than 50 countries across the globe, has been manufacturing resistance wire for over 70 years.

This means material produced in the UK is used to cut polystyrene foam, seal bags used in food and to cut through cheese, cakes, sausage meat and even ice cream. The firm can also provide profiled curved wire that is used so successfully for vacuum sealing.

Hogarth continued: “We are receiving a lot of interest due to the fact we stock resistance wire from 0.025mm to 3mm in diameter and that customers can buy in small quantities (from 3m) to suit their exact manufacturing requirements.”

In addition to resistance wire, Alloy Wire International also manufactures round, flat and shaped profile wire, with more than 60 different exotic alloys in stock at any one time.