Lineview lays foundations for growth with global expansion and strategic repositioning

Posted on 31 Jul 2024 by The Manufacturer

Lineview, a leading provider of manufacturing optimisation solutions, has completed 12-months of strategic appointments and expansion into new regions, laying the groundwork for significant growth.

The work has culminated in the business unveiling its new brand identity, as it introduces a refreshed look and feel, setting its course for Vision 2030.

Lineview’s success has been firmly rooted in industry expertise, with many of its executive and c-suite members having backgrounds at companies such as Coca-Cola. Historically, Lineview has focused on food and drinks manufacturing, including breweries and distilleries, working with global brands like Britvic and others to revolutionise their manufacturing processes. The company now aims to expand into the fastmoving consumer goods (FMCG) sectors, such as cosmetics, pharmaceuticals and chemicals, bringing its transformative solutions to a broader market.

This growth has been driven by the company’s flagship software solution, LineView, along with its supporting software and consultancy services. Recent project awards have fuelled ongoing strategic investment in product development, paving the way for the next phase of the Lineview product, set to launch later this year.

Barry Osborne, Chief Product Officer at Lineview, said, “Our investment in R&D and our dedicated team has been instrumental in driving this growth. We’re proud to deliver not only innovative solutions but also tangible performance improvements that matter to our customers. Our expanded capabilities will enable us to continue to support existing clients in reaching their productivity and sustainability goals, whilst also reaching and serving new clients as we aim to meet Vision 2030.”

On-the-ground presence has been crucial to LineView’s global growth strategy. In 2023, the company launched its US arm, with the strategic appointment of Scott as Managing Director of the Americas to lead the North American function, increasing its existing foothold in the West, through its Mexico facilities in Nuevo Leon. Additionally, LineView has also set its sights on the APAC region to drive growth in these new markets.

Further strategic senior appointments include John McFadyen as Chief Revenue and Innovation Officer, joining from Google Inc., and Rob O’Meara, previously also Google, as well as SAS and SAP, who has been appointed to lead the expansion of the global partner network as VP Global Alliances & Sustainability.

Steve Adams, CEO at LineView, stated, “LineView continues to go from strength to strength, with our success driven by our determination to understand and solve our clients’ manufacturing challenges. Strengthening our senior management and field services teams has enabled us to continue expanding into new regions, like Asia-Pacific, while deepening relationships with our existing clients globally. At Lineview, we offer more than just software; we’re focused on forging long-term partnerships with customers, focusing on mutual success and realising shared visions for the future.”

“With this caliber of team behind us, we can offer clients trusted knowledge and expertise to support their growth ambitions, achieve best-in-class operations and empower their manufacturing teams.”

Lineview has recently launched its new brand identity, reflecting the ever-evolving manufacturing sector and heralding the future of Lineview and its products.

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