London Bread & Cake looks to raise headcount in preparation for Olympics

Posted on 21 Feb 2012 by Tim Brown

The London Bread & Cake Company is looking to increase its staff numbers by 40% ahead of an anticipated surge in work for the London 2012 Olympic Games.

The independent wholesale bakery in Edmonton, based just two miles from the Olympics venue, is looking for bakery professionals to join its current 94-employee workforce who are able to work a two-month period, from two weeks before the start of the event. They will help produce freshly baked bread rolls and cakes for the Olympic Games’ contract caterers.

David Hall, managing director at The London Bread & Cake Company, told that the company is looking for reliable people from the local area. “Our current members of staff understand it’s a once in a lifetime opportunity, so are committed to working throughout the period of the Olympics, so this is what we expect from prospective applicants.”

The bakery firm also expects to see a 20% increase in business from its existing accounts as a result of the Olympic Games, including hotels, restaurants, airlines and the emergency services.

Speaking about why the business was picked to supply baked products to the Olympic Games, Hall added: “I feel it’s because we’re a local business, we’re committed and signed up to social responsibility pledges with the Department of Health, we use a good flour miller which has Red Tractor status, we offer a vast range of fresh and ambient products and have 17 vehicles to help distribute our products throughout London. But ultimately, we do a good job.

“It has been a difficult time for the bakery trade as a whole in recent years, but we feel we have bucked the trend in the last 12 months and we’re expecting a 30% increase in turnover by the end of 2012.”