Longbridge to resume production

Posted on 8 May 2008 by The Manufacturer

The automotive manufacturing plant in Longbridge, which had been closed down in April 2005 following the collapse of MG Rover, is to resume operations thanks to Chinese owners Nanjing.

The Longbridge doors are to reopen on 1 August and the company plans to produce up to four new models at the plant during the next five years.
A new research and development department is also to be opened at the site to work with existing designers in creating the new cars.

The move has already provided hundreds of jobs to the area, though the total number of positions that are to be made available at the site is not yet known.

Business leaders in the area have welcomed the news, with 57 dealers already signed up to sell the new cars.

Chief executive of the Birmingham Chamber of Commerce Jerry Blackett described the reopening of the site as “breath[ing] confidence back into the region’s manufacturing sector.

“While we do not expect to see a return to the car volumes manufactured at Longbridge in the past, we can see a role for niche manufacturing and assembly work which is now going to happen. The site itself has an exciting long-term future as a leading centre of innovation and research, clustered around the very best of our manufacturing potential.”