Lovely jubbly! Mask-erade unveils new distribution hub

Mask-erade unveils new distribution hub
Only Fools and Horses actor John Challis at Masquerade's new distribution hub next door to its Warwickshire facility.

Mask-erade, the world's largest mask manufacturer, has unveiled its new distribution hub adjacent to its existing Warwickshire headquarters.

The personalised and celebrity mask making firm, which is celebrating its fifth year in business, made the £200,000 investment after enjoying another year of growth.

Only Fools and Horses actor John Challis, better known as character Boycie, was invited to carry out the official opening ceremony at the Southam site, where it currently employs 12 staff.

Company director Dean Wilson said an influx of new licensing deals to manufacture masks in the entertainment world has been a factor behind the company’s continued growth.

“It has been a great year for Mask-arade, particularly with sales of our One Direction licensed products,” he said, adding that the company has recently signed deals with both Manchester United and Chelsea football clubs.

“To keep up with demand, we have had to expand the business and open a new distribution hub. We decided that there wasn’t a better theme than Only Fools and Horses – which is one of our most successful range of masks.”

Mask-arade first came to attention after appearing on Dragons’ Den in 2009, and has also added other products to its portfolio including life-sized and desktop standees.

It has also confirmed plans are afoot to expand the business further into foreign markets, including North America.

An interview with Mask-erade managing director Ray Duffy will feature on TM’s website later this week.