A survey by Lloyds TSB Commercial & Corporate has shown that manufacturing organisations are failing to take advantage of the London 2012 Olympic Games opportunities on offer.
Seventy-one per cent of respondents said that they had not yet researched the Olympic possibilities for their businesses, with just 10.5 per cent planning to look into the opportunities available at some point during the next 12 months.
This was despite the 40.4 per cent of businesses that believed the Games would have a positive effect on sector economy.
“The London 2012 Games offers one of the biggest opportunities for manufacturing businesses this country has seen in 50 years,” said Mark Stokes, managing director of Lloyds TSB Large Corporate and PACS within Corporate Markets. “It provides a golden opportunity for businesses to expand, diversify and reach new audiences.
“Although the opening ceremony is four years away, the best piece of advice for businesses is to act now and start thinking carefully about how the London Games will create demand for products and services.”
The survey also revealed, more worryingly, that 45.6 per cent of respondents felt that they had not received enough support and information in order to pursue the opportunities offered by the Games.
In view of this, Lloyds TSB Commercial & Corporate has launched the Official London 2012 Business Support Guide. For more information visit www.london2012.com/business