How to Market Your Construction Company Effectively in 2018

Posted on 11 Jan 2018 by The Manufacturer

The world of marketing is changing, becoming more analytical and more focused on digital platforms such as voice, social media and augmented reality.

A construction company can be a challenge to market effectively. Image courtesy of Wikipedia.
A construction company can be a challenge to market effectively. Image courtesy of Wikipedia.

If you want to promote your construction company in 2018 in the most effective and efficient way possible, here are the trends you will need to embrace.

Embrace changing search formats

In the past few years, the growth of mobile devices has dramatically changed the way people access their products and services. Today, the fastest growing trend is the use of Siri, the Amazon Echo or Google Home to search using the spoken word.

What is fast becoming clear is that the types of phrase being used for searching in this way are unlikely to follow the same format as typed search queries. This means if you want to ensure your results are as prominent at possible, you will need to understand how such devices work and optimise your website and marketing efforts accordingly.

If you want to take full advantage of all the latest trends in SEO and other areas of marketing and branding, the easiest way to achieve this is to hire professionals with expertise in the search marketing space. If, for example, the services you are offering are very specialist, the team at are able to drive targeted search engine optimisation to specific areas of the construction market, and allow you to first focus on developing a core sales base for your services before expanding into a wider market.

Utilise social media

When it comes to social media, it’s becoming increasingly important to think beyond Facebook and Twitter. While these two platforms remain the most popular as they present a fantastic way to reach out to and engage with potential customers, other sites are becoming of increasing importance.

At the last count, more than 250 million people are using Instagram Stories each day, 100 million more than the number using the similar service on Snapchat. Stories on Instagram allow you to create a photo or video sequence that expires after one day. It’s a fantastic way to showcase work in progress or finished construction products, especially if you can use pictures that are quirky or interesting in their own right as these will be shared and attract more followers to your account.

You can also make use of the boomerang feature of Instagram Stories – where short video clips are played forward and then backward – to create fun little films of your work activities that, with a little luck, could even end up going viral.

Augmented reality

Augmented reality has been threatening to go mainstream for some years now, but with the release of the iPhone X, which has a slew of AR features built into its hardware, 2018 may be the year the technology finally takes off.

As with other new trends, this represents a fantastic opportunity to get involved with an exciting new territory and once which has already stirred up great industry within the construction industry due to its potential to be used as a sales and marketing tool. Several commercial construction firms are already experimenting with using AR to look at mockups of projects and speed up the construction process. In the future, providing AR facilities to potential customers could enable them to gain a far greater insight into how a finished product might ultimately look.