The Range Rover Evoque has reached a historic milestone today as it celebrates its fifth year of production at Jaguar Land Rover’s advanced manufacturing facility near Liverpool.
With more than half a million sold globally in over 180 countries since 2011, the Range Rover Evoque – driven everywhere from Madrid to Manila – is reportedly Land Rover’s greatest sales success story.
It is also claimed to be Land Rover’s most efficient model, due to its British-built Ingenium engines which offer CO2 emissions of just 109g/km and fuel consumption of 68mpg.
The Range Rover Evoque has become a non-stop British success with 24-hour production at the Halewood plant. Since the first Evoque rolled off the production line on July 4, 2011, sales have increased five-fold from just over 22,000 in 2011 to more than 108,000 in 2015 – with a new Evoque now rolling off the production line every 170 seconds.
At the same time, the workforce has also trebled to more than 4,000, with 1,500 recruited specifically to support the launch of the luxury compact SUV.
Earlier this year, Halewood began building a new soft-top member of the Evoque family, the Range Rover Evoque Convertible; Land Rover’s first luxury SUV convertible.
Jaguar Land Rover Halewood operations director, Richard Else commented: “During my 25 years at Jaguar Land Rover, it has been the last five years that have been the most eventful, exciting and rewarding.
“The impact which Evoque has made to our business and to Halewood is nothing short of transformational. I am immensely proud of the Halewood team; their pride, passion and commitment to getting the job done, and going above and beyond is second to none.”
Globally, the Evoque has picked up nearly 200 awards over the past five years. Halewood Operations has also picked 11 regional business awards and recently won its first national award as it took home the ‘UK Manufacturer of the Year’ crown at the Insider MADE in the UK Manufacturing Awards 2016.
Jaguar Land Rover has invested £600m at the Halewood plant since 2010 to support the Range Rover Evoque (2011), Land Rover Discovery Sport (2014), and the Evoque Convertible (2016).
The Evoque is also the fastest selling Land Rover of all time, accounting for one in four Land Rovers sold around the world in 2015. Local production also started in China in 2015, and more recently, announced in Brazil.