McLaren Automotive will tomorrow open the doors to its first global retailer, McLaren London, and begin sales of the ground-breaking new MP4-12C high-performance sports car.
By the end of this year, McLaren will have 35 bespoke retailers in 19 countries worldwide selected by McLaren to offer the best in customer sales and service for the upcoming range of McLaren cars.
McLaren Automotive has invested nearly £800m since 2005 to establish itself as the world’s newest sports car company. The launch of a new global retailer network is the latest milestone in this development programme.
The flagship McLaren showroom is located at London’s newest and most prestigious address – One Hyde Park: The Residences at Mandarin Oriental, London and, as with every retailer in the new McLaren Automotive network, has been selected for its ability to demonstrate an outstanding track record in offering excellent customer service and aftersales support.
McLaren Automotive is committed to ensuring the experience customers have with their dealers in every market is as revolutionary as the MP4-12C sports car itself. For example, unlike any other automotive manufacturer, McLaren is stocking its retail network with a spare of every serviceable part for the MP4-12C: what McLaren calls its ‘pitstop’ service concept that ensures fast and efficient repair.
Following the London launch, two more McLaren retailers for the UK will open in Manchester on June 30, and Birmingham on July 5. The remaining 32 sites in the global network will be operational by the end of this year, beginning in July and through the summer with the European network in Belgium, France, Germany, Italy, Spain, and Switzerland.
The innovative new MP4-12C will be the first in a range of high-performance, highly efficient, carbon-fibre based sports cars from McLaren Automotive. The 12C will take on the world’s best premium performance cars and is lighter, more powerful, more fuel efficient and more exclusive than its key competition.
All future McLaren sports cars will be built in the new £40m McLaren Production Centre (MPC), situated adjacent to the stunning McLaren Technology Centre (MTC) in Woking, England. Up to 1,000 cars will be hand-built at MPC for worldwide distribution this year, with an annual production run of approximately 4,000 McLarens per year when the model line-up is complete by the middle of the decade.
