McLaren Automotive and Jardine Motors Group have confirmed One Hyde Park as the location for McLaren's prestigious new London showroom.
McLaren London will move into the showroom in early 2011 in preparation for the spring 2011 launch of the McLaren MP4-12C, the first in McLaren Automotive’s new range of high-performance sports cars.
Christian Marti, McLaren Automotive’s European Regional Director, said: “One Hyde Park has already established itself as a landmark location in London, and we are both proud and excited to be part of its future success. The McLaren London showroom at One Hyde Park will represent everything we strive for at McLaren: great attention to detail, form and function in its visual impact and atmosphere, and a focus on the customers’ requirements. We worked incredibly hard to ensure McLaren is represented by the world’s best retailers, and Jardine Motors Group worked incredibly hard to convince us that they were right for us in London. One Hyde Park completes the picture for both of our businesses as we move towards the launch of the 12C and our future range of sports cars.”
The One Hyde Park development consists of 86 apartments and three exclusive retail spaces within three pavilions, B, C and D. The McLaren Automotive showroom will be located on the ground floor of pavilion B, the largest of the three retail units, benefitting from a prime position looking out onto Knightsbridge and strategically placed between Harvey Nichols and Harrods at the top of Sloane Street. Jardine Motors Group will take over the retail space and will commence its own specialist interior fit out to McLaren Automotive visual identity standards in preparation for the launch in early 2011.