Mercedes-Benz celebrate UK results

Posted on 8 Jan 2015 by The Manufacturer

Mercedes-Benz Vans registered over 35,000 vehicles in 2014 – the brands’ best-ever performance in the UK.

The achievement also marked an eighth consecutive record-breaking quarter, with an increase in registrations of 16.1% over 2013, which was also a record-breaking year.

Of the 35,036 Mercedes-Benz Vans registrations recorded in 2014, the brand increased sales over the previous year in every month, with the exception of September.

In terms of individual model performance across the year, Sprinter van registrations increased by 12%, with Citan up by an impressive 39%, and Sprinter Chassis Cab increased by a massive 50%. Vito, in its run out year, remained at the same level as 2013.

Service & Parts has experienced 8.9% growth in Van Customer Pay parts sales, as well as a 7% growth in Van customer pay labour sales through the Mercedes-Benz Commercial Dealer network.

These gains are directly related to an increase of nearly 4,000 Vans utilising Mercedes-Benz workshops for retail and R&M work, with service contract packages showing a penetration level of 27.5% across New and Used products.

The Service24h roadside assistance programme continues to deliver a class-leading roadside assistance average time of 58 minutes and roadside repair rate in excess of 83%.

2014 was also another record-breaking year for Mercedes-Benz Financial Services. In the year, MBFS funded more Vans than ever before, lending over £250 billion worth of finance, which represented a significant 6.8% increase on the previous year. Once again, nearly one third of all Mercedes-Benz Vans registered in the UK were funded by MBFS.

Steve Bridge, managing director of Mercedes-Benz Vans, said: “When we broke the 30,000 registrations barrier in 2013, we broke all records in the UK history of our brand; to now announce registrations in 2014 of over 35,000 is a remarkable feat.

“We have the products, services and people to provide van owners and operators of the UK with an outstanding offering and our success in 2014 is proof of that.

“This year will be our year of sustainability, focused on maintaining our impressive registration benchmark; we look forward to a successful 2015.”