On Monday, tyre giant Michelin joined the See Inside Manufacturing programme, holding an open day to help encourage more young people to take up an apprenticeship.
The government hopes that by getting more young people to take up careers in engineering it will help re-balance the economy in favour of manufacturing.
The Michelin factory in Stoke-on-Trent took part in the government-backed See Inside Manufacturing scheme with school children from the city.
Pupils and students from five Stoke-based schools and colleges visited the site on Campbell Road on Tuesday. A second open day is planned on Thursday.
The open day was the first of several events across the West Midlands to highlight engineering apprenticeships, including ones at JLR, Bentley and Aston Martin.
The See Inside Manufacturing initiative was launched in March by Business Secretary Vince Cable and aims to create up to 250,000 apprenticeships in the UK.
The automotive sector is the first industry to support the nationwide project.
