Microsoft delivers Dynamics CRM 2013

Designed to offer an enhanced user experience, the system promotes end‑user productivity, and provides interoperability with Microsoft’s Yammer, Lync and Skype technologies.

The new release offers customers pre‑defined and configurable processes where each stage of a process is clearly outlined, identifying the recommended steps to completion.

Building on this design element, Microsoft has introduced new ‘templates’ for a number of specific industries, including manufacturing, which provide configurable business processes incorporating best practices from industry experts, and giving customers a starting point to build a solution to fulfil their own specific industry requirements.

In addition, these templates flow onto all mobile devices supported by Microsoft Dynamics CRM, meaning customers can get the benefits of these processes on their favourite supported mobile device.

These templates will be available for customers to download at no charge by the end of October 2013.

Touch-enabled experiences on Windows Phones, iPhones and Android phones are following within the month, giving customers powerful functionality and analytics on the go, without a separate license fee.

“CRM today should be an enabler that detects trends, facilitates decisions and suggests actions that lead to successful outcomes and relationships,” said Bob Stutz, corporate vice president of Microsoft Dynamics CRM. “This major new release delivers on this promise of customer centricity by bringing together Microsoft technologies in a way that helps businesses and organisations better engage and nurture their customers.”