MINI goes mini electric

Posted on 23 Sep 2010 by The Manufacturer

Almost ten years since the 'new MINI' was first shown at the Paris motor show, the Iconic UK brand has unveiled plans to branch into the two wheel scooter market.

The company today released its exciting MINI Scooter E Concept at an event in London. Model and icon of British fashion, Agyness Deyn, helped debut the MINI Scooter E Concept.

A total of three interpretations of the MINI Scooter E Concept conceived by Adrian van Hooydonk, Senior Vice President BMW Group Design will be displayed. Two deigns will be shown at the Paris Motor Show next week, while the third concept, inspired by the swinging sixties, the hey day of classic Mini is being shown exclusively in London.

Using a smart phone as the ignition key, the concept integrates infotainment, communication and navigation systems. The MINI Scooter E Concept is powered by an electric motor which can be recharged at any conventional power socket using an on-board charging cable.

“The MINI Scooter E Concept represents an electric vision of the future as urban mobility takes a new direction by MINI,” says van Hooydonk. “We are delighted to debut during the London Design Festival and pay homage to our British heritage while also marking a new era for MINI. The MINI Scooter E Concept is true to our brand values of distinctive design, intelligent functionality and customisation and builds further on these characteristics by combining driving pleasure with sustainable technology into the first two-wheel concept of its kind for MINI.”

According to MINI, the new scooter design concept is based on current production vehicles but pushes the creative boundaries. Just as the compact design of the classic MINI, born out of the 1950s oil crisis, symbolised a new reality for modern city driving, the MINI Scooter E Concept is designed for the changing landscape in environmental and urban road traffic conditions, to offer a stylish and emission-free alternative for urban mobility.

Set to appeal to a young, ecologically-conscious driver, the MINI E Scooter Concept offers a completely new perspective on the distinctive MINI driving experience while being immediately recognisable as a MINI.