New British-made sports car to arrive in April

Posted on 20 Jan 2014 by Callum Bentley

An all-new, British luxury automotive brand is to be launched in April.

Successful British businessman and car enthusiast, David Brown, has created a brand in his own name – David Brown Automotive – to deliver his vision for a new take on the British sports car.

The result – code-named “Project Judi” – will be revealed in April and is to be made available for sale in limited numbers.

Mr Brown sought out industry talent to create the new car, with the design team led by former Land Rover chief designer Alan Mobberley, while automotive engineering firm, Envisage Group, has developed the car for production.

Mr Brown said: “I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences. This is what I want in a car, but it’s not something anyone really offers. So, I’ve created it myself.”

He also confirmed he commissioned a completely original exterior and interior design, sourced from British suppliers for interior trim and materials.

The car has also been engineered for low-volume production, combining the latest manufacturing techniques with traditional craftsmanship.

The name David Brown might already be familiar to motoring enthusiasts, as the man who bought the Aston Martin marque in 1947 and transformed it into the automotive manufacturer we know today, carried the same name.