British products will be easier to recognise thanks to a new standard marque launched today with backing from UK manufacturers and MPs.
The logo, which was created by Cynthia Lee from Nottingham University as part of a national design competition, was chosen from more than 100 entries by a panel of industry experts in advertising, design and UK manufacture.
The marque is designed to be used by British manufacturers on their marketing material, websites and products to help consumers understand the origins of the goods they are purchasing. It can be accessed from http://www.stoves.co.uk/Made-in-Britain/.
The marque was commissioned by British kitchen appliance manufacturer Stoves after research earlier this year revealed that half (48%) of Brits were confused about which brands could still claim to be made in Britain.
The findings also revealed that two-thirds (67%) want an official seal of approval to show products made in Britain and the majority (52%) think British brands should bring manufacturing back to the UK.
The research has since been debated in the House of Commons and the standard marque has received backing from a number of UK manufacturers and businesses including FromBritainWithLove.com, Samuel Heath, Roman and Servaclean.
Gavin Williamson, MP for South Staffordshire, is supporting the campaign, he said: ‘The research that Stoves has carried out provides us with compelling evidence of the strength of consumer demand for a Made in Britain seal of approval and I think it is time this issue is raised by the Government.
“I am delighted to be able to support Stoves in their campaign because I believe a Made in Britain marque is a great way to highlight what Britain does best and it is high time that we showed how proud we are of our British businesses.’
Denver Hewlett, Chief Executive of Stoves, said: “We have been overwhelmed by the response to the Made in Britain campaign so far, with widespread interest, a mention in the House of Commons and many other UK manufactures showing their support, there is clearly an appetite out there for standard marque.
“We think that this logo really captures the essence of the campaign and will proudly be displaying it on our website and marketing material and encouraging other UK manufacturers to do the same.”