New MINI unveiled in Oxford

Posted on 18 Nov 2013

The latest MINI was unveiled today at the car manufacturer's UK production plant in Oxford, featuring new architecture, design and a range of new fuel-efficient engines.

The latest incarnation of the iconic brand will be produced on the back of a £750 million investment across three of BMW Group’s UK manufacturing facilities.

New technologies aiding the construction of the new model included a 1000-robot body shop at Plant Oxford, a steel body pressings operation in Swindon, and machining and assembly facilities at the Hams Hall engine plant near Birmingham.

Harald Krueger, BMW Group’s board member for production, said the investment, which will take place across the three locations up until 2015, underscores the importance of the MINI production triangle with its global network.

“The UK is the heart of MINI production – thanks to the experience, competence and strong commitment of all our employees,” he said.

The investment means additional job security for the 5,500 associates currently working in the UK MINI production network.

The introduction of the new car has also seen increased investment in the training programme undertaken at the plant.

David Cameron and Peter Schwarzenbauer, BMW Group’s board member for MINI
David Cameron and Peter Schwarzenbauer, BMW Group’s board member for MINI

Prime Minister David Cameron, who visited MINI’s factory last month, said the investment will provide a major boost for the UK economy.

“I was lucky enough to get an early preview of the new Mini – a classic British icon – during a visit to the factory in Oxford last month. This £750 million investment is great news for both the local and wider economy, along with the 5500 workers whose jobs are safeguarded by this launch,” he said.

Mr Cameron added he believes car manufacturing is a vital engine for growth.

“Production is back up to pre-recession levels and a car rolls off the line every 20 seconds in the UK. But we’re not complacent. Our industrial strategy is a key part of the Government’s economic plan and we’re helping to drive the car industry further and faster with over £4bn of investment.”