Global pricing strategy consultancy, Simon-Kucher & Partners has appointed London and Yorkshire-based Dr. Peter Colman to lead the consultancy’s Technology and Industrials practice in the UK and Ireland and become one of its 97 partners worldwide.
Having joined Simon-Kucher in 2008, Dr. Peter Colman has generated strong profit enhancement results for clients throughout his almost 20 years in consulting and industry.
He specialises in Commercial Excellence programmes to address strategy, sales & marketing, pricing and product management topics, working with corporate clients, private equity-backed companies and venture capital-backed start-ups across Europe and North America.
Colman holds a PhD in Electronics from the University of Cambridge, and is a Member of The Chartered Institute of Marketing and The Institute of Directors. A regular speaker at leading conferences, he has also published numerous articles and white papers for leading publications such as The Chartered Institute of Marketing, The Manufacturer, and The Professional Pricing Society.
He commented: “This is a fascinating time to be working with technology and industrial businesses. We’re seeing two important forces acting on our clients. The first trend is driven by the so-called “Industry 4.0” trends, such as the arrival of the Internet of Things, and servitization as manufacturers gain increasing ability to offer services as well as product.
“These are dramatically changing what manufacturers can offer customers, allowing new and higher priced offerings. The second trend comes from the price and margin management opportunities and challenges posed by Brexit, from effects such as currency-related cost volatility. Ultimately, I help our clients make the most of these unique market changes to gain greater revenue, sales and profits.”
Simon-Kucher CEO, Dr Georg Tacke added: “Digital networking, shorter innovation cycles, and global interdependencies: companies have never before been under so much pressure to rethink their business models.
“With our strengthened team of partners, we will even better guide our clients towards profitable growth in their markets.” In 2016, the consultancy serves its clients with 930 professionals out of 33 offices worldwide.”
Dr. Peter Colman’s recent contributions to The Manufacturer:
- Importance of an accurate product pricing strategy
- A guiding framework for a successful servitization journey
- Pricing strategies for servitizing businesses
