Nissan showcases the sound of silence at Cannes

Posted on 1 Jul 2016 by Tim Brown

As an official partner of the Cannes Lions International Festival of Creativity, Nissan is showcasing its intelligent mobility technology to demonstrate how its innovative, zero emission range can contribute to a cleaner, quieter, future transportation network.

More than 360 delegates took taken advantage of Nissan’s shuttle service at the event, comprising of 15 Nissan LEAFs and e-NV200s, along the Boulevard de la Croisette.

In Europe, noise pollution, particularly in towns and cities, is a growing problem and has been linked with health problems. According to the European Environment Agency (EEA), more than 125 million people across Europe are currently exposed to noise levels of 55 dB or more.

The running noise of a Nissan LEAF powertrain is just 21 dB – less than a ceiling fan (26 dB) and way below the World Health Organisation’s night time noise target for Europe (40dB). At low speed, in a city driving mode, Nissan’s electric vehicles are almost 50% quieter than current traditional petrol and diesel cars. Mass adoption of EVs could significantly improve noise pollution in Europe’s cities.

The Nissan Electric Ride in Cannes - image courtesy of Nissan
The Nissan Electric Ride in Cannes – image courtesy of Nissan.

Delegates were able to order a shuttle through Facebook Messenger using the search term ‘My electric ride’ and could share their selfie moments from inside the vehicles using #NissanElectric. Each shuttle wore the slogan ‘Silence is Golden’, highlighting how Nissan’s electric vehicles (EVs) can contribute to reducing noise pollution in urban areas with their almost silent powertrains.

Gareth Dunsmore, Director of Electric Vehicles for Nissan Europe, said: “We are delighted to be an official partner of this event, which gives us a fantastic opportunity to show an international audience the true potential of our zero emission technology. The Cannes Lions Festival is all about innovation, purpose and creativity – values which are at the heart of everything Nissan does. We are dedicated to providing intelligent, sustainable mobility solutions for all, and the Nissan LEAF is the ultimate embodiment of this purpose.”

“Our EVs offer a whole range of benefits which can improve the lives of our customers. Not only do they make drivers’ lives easier, offering spaciousness, quality and up to 250 km* of range on a single charge, they also contribute to improving air quality and reducing noise pollution.”