Norfolk manufacturer turns supply chain challenge into innovation opportunity

Posted on 24 May 2022 by The Manufacturer

Faced with a global shortage of microchips, a Norfolk manufacturer has turned a supply chain challenge into an opportunity to further improve performance.

With longer lead-times threatening to impact on the availability of their products, gas measurement specialists Chell Instruments looked to alternative suppliers and conducted a wider review of the components it uses within its technology.

“Though we hadn’t experienced any serious delays, we took the decision to pre-empt any disruption by evaluating alternative microprocessors and suppliers” says Jamie Shanahan, Sales Director of Chell Instruments.

The global supply of computer chips has been adversely impacted by the pandemic, with a drop in manufacturing caused by lockdowns, particularly in Asia, followed by a rise in demand as markets in Europe and North America have recovered.


world-renowned gas measurement specialists, Chell Instruments, have By diversifying its suppliers, Norfolk-based Chell Instruments has been able to maintain or reduce lead times throughout their range and swiftly fulfil orders received from across the globe.. Credit: Chell Instruments

By diversifying its microchip suppliers, Norfolk-based Chell Instruments has been able to maintain or reduce lead times throughout their range and swiftly fulfil orders received from across the globe.


“We pride ourselves on using the best components to give our customers the critical dependability and precision they need” adds Jamie.

“It turned into an opportunity to do a root-and-branch review and evaluate some alternatives which have ended up improving not only supply, but also functionality and future capabilities.”

Chell Instruments designs, manufactures and calibrates testing apparatus used in areas including Formula One, aircraft design and pharmaceuticals. Its high-tech products incorporate a wide range of microchips and microprocessors.

As well as avoiding major supply issues, back-to-back comparison of key microprocessors has further improved performance and Chell Instruments’ ability to develop the capabilities of existing products.

As a result of the diversification of suppliers, the Norfolk-based specialist has been able to maintain or reduce lead times throughout its range and swiftly fulfil orders received from across the globe.

“Ultimately, we want to support our clients, both in making good on their own promises to their customers and the exciting work they do developing new technology” concludes Jamie.

North Walsham-based Chell Instruments has been providing pressure, vacuum and gas flow measurement equipment for over 40 years.

Its technology is used to monitor and control gases in many manufacturing processes, including petrochemicals and medicines. Many of their products are used in research, such as the electrification of aircraft and increasing the efficiency of gas turbines.

Chell Instruments also delivers calibration equipment and services which help maintain the accuracy of test equipment and manufactured products including domestic gas meters.

The new supply of microprocessors has been applied to a number of products across its range.

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