Peugeot Citroen and Bollore team up to promote the electric car

The Bollore Blue Summer car - image courtesy of Bollore
The Bollore Blue Summer car - image courtesy of Bollore.

PSA Peugeot Citroen and Bollore have signed a strategic cooperation agreement which will see the two companies team up to jointly produce and sell electric cars.

The strategic cooperation is also a joint commitment to develop shared mobility solutions, including car-sharing schemes using conventional and electric vehicles.

PSA Peugeot Citroen will manufacture Bollore’s Bluesummer, a four-seat cabriolet electric car with an urban driving range of 200km.

The Bluesummer will be produced at Peugeot-Citroen’s Rennes factory from September, with a maximum of 3,500 vehicles set to be made per year.

Peugeot Citroen enter car-sharing market

As part of their commitment to sustainable mobility, the two companies will also cooperate in the area of car-sharing, initially in Europe and then by creating a joint venture designed to deploy car-sharing solutions worldwide.

This joint venture would involve using electric vehicles (passenger cars and commercial vehicles) as well as low-emission internal combustion vehicles.

The strategic cooperation agreement between PSA Peugeot Citroen and Bollore reflects the two companies shared commitment towards sustainable mobility, aligned with their common goal of becoming a leading player in the car-sharing market.

The agreement also leverages the two companies respective expertise and experience, with PSA Peugeot Citroen having set up various car-sharing operations since 2013, while Bollore is already present in the electric mobility market, having designed several electric vehicles.

Chairman of the Managing Board of PSA Peugeot Citroen, Carlos Tavares, said the agreement helped both companies to achieve their vision of creating cleaner mobility options.

“The agreement signed between our two companies reflects the vision that Vincent Bollore and I share of clean, sustainable mobility solutions that enable us to provide our customers with the freedom to get around, which we consider a fundamental right in today’s society,” he said.

Bollore’s deal with Peugeot complements one the company signed with Renault in September 2014, which involved the production of its Bluecar model at Renault’s plant in northern France.