Pricing Forum 2018: Topline Growth in the Digital Age

Posted on 24 Apr 2018 by The Manufacturer

The Pricing Forum 2018 builds on the success of previous years' conferences and will highlight the trends and developments that forward-thinking managers should have on their agenda for the months ahead.

The Pricing Forum 2018 - image courtesy of Simon-Kucher & Partners.
In the past three years, more than 80% of companies globally have made investments in ‘digitalisation’.

Professional pricing, omni-channel sales, customisation, and behind it all – digitalisation; these are the trends and advances that should be on your radar. But do you?

In the past three years, more than 80% of companies globally have made investments in ‘digitalisation’ – i.e. investing in digital technologies to change business models and drive revenue; yet less than 25% of have achieved topline growth as a result.

In other words, the digitalisation efforts of three out of four companies have failed, according to the results of the latest Global Pricing & Sales Study published by Simon-Kucher & Partners.

Pricing Forum 2018: Thursday 17 May, London

Come and learn how your organisation can work to create commercial excellence and grow profitably in the current climate.

What you should expect:

  • Tim Harford, The Financial Times’ Undercover Economist will examine the economics of daily life, discussing how adaptability and improvisation provide the best environment for success.
  • A day of hands-on workshops combined with thought provoking keynote sessions from world experts.
  • Exclusive access to industry experts discussing the latest trends, with practical and accessible case studies and examples drawn from years of experience.
  • The opportunity to network with leading industry professionals and share best practices.

For a limited time, readers of The Manufacturer can take advantage of an exclusive early-bird ticket (available until 1 May 2018).

Click here to book your place today.

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