The Pricing Forum 2018: Topline Growth in the Digital Age

Posted on 9 Mar 2018 by The Manufacturer

Following on from the success of previous conferences, this year’s Pricing Forum will be all about the trends and developments that forward-thinking managers should have on their agenda for 2018.

The Pricing Forum 2018 - image courtesy of Simon-Kucher & Partners.
In the past three years, more than 80% of companies globally have made investments in ‘digitalisation’.

Professional pricing, omni-channel sales, customisation, and behind it all – digitalisation; these are the trends and advances that should be on your radar. But do you?

In the past three years, more than 80% of companies globally have made investments in ‘digitalisation’ – i.e. investing in digital technologies to change business models and drive revenue; yet less than 25% of have achieved topline growth as a result.

In other words, the digitalisation efforts of three out of four companies have failed, according to the results of the latest Global Pricing & Sales Study published by Simon-Kucher & Partners.

The Pricing Forum 2018: Thursday 17 May, London

Come and learn how your organisation can work to create commercial excellence and grow profitably in the current climate.

What you should expect:

  • See Tim Harford, The Financial Times’ Undercover Economist, as he examines the economics of daily life, discussing how adaptability and improvisation provide the best environment for success.
  • Experience a day of hands-on workshops combined with thought provoking keynote sessions from world experts.
  • Gain exclusive access to industry experts discussing the latest trends, with practical and accessible case studies and examples drawn from years of experience.
  • Enjoy the opportunity to network with leading industry professionals and share best practices.

Click here and book your place today – early bird ticket available for a limited time only.

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