William Watkins, founder of Welsh soft drinks manufacturer Radnor Hills, has been appointed High Sheriff of Powys, following in his grandfather’s footsteps and continuing a family tradition that spans nearly 70 years.
Watkins was formally sworn in during a ceremony held at the historic Judge’s Lodging in Presteigne on 10 April, marking the beginning of his one-year term in one of the UK’s oldest secular offices. His grandfather, Jack Watkins MBE, served as High Sheriff of Radnorshire in 1956, making the appointment particularly significant for the family.
Describing the role as both an honour and a responsibility, Watkins said the opportunity to continue his grandfather’s legacy was one he “didn’t think twice about”.
“I was very fond of my grandfather, so when I was asked to take on the same role 70 years on, it meant a great deal.
“They faced different challenges in his day, but no fewer than we do now.”
– William Watkins, founder of Radnor Hills.
A historic role with modern relevance
The position of High Sheriff dates back more than 1,000 years and today focuses on supporting the judiciary, emergency services and voluntary sector organisations.
Watkins’ appointment ceremony brought together local officials, members of the judiciary, community leaders and charity representatives, alongside family members and colleagues from Radnor Hills.
During his tenure, he plans to highlight the work of communities across Powys, which encompasses the historic counties of Radnorshire, Breconshire and Montgomeryshire.
Championing rural communities and farming
A key priority for Watkins will be raising awareness of the challenges facing rural communities, particularly the farming sector.
Coming from a long line of farmers—five generations of whom have worked at Heartsease Farm in Powys—he emphasised the importance of recognising the pressures facing agriculture today.
“This role is all about Powys, a county that I love,” he said. “I want to shine a light on the incredible work being done by volunteers, emergency services, the judiciary, and those working in farming and public services, which so often goes unnoticed.”
Watkins has chosen The DPJ Foundation, a Welsh mental health charity supporting those in agriculture, as his focus during his term.
“Farming can be a very isolated profession,” he added. “With rising costs and changes in agricultural support, it’s a tough environment, making it vital that we support the mental health of our farming communities.”
Business roots in the region
Watkins founded Radnor Hills, now one of the UK’s leading independent soft drinks manufacturers, employing around 280 people.
The company produces more than 400 million drinks annually, using Welsh spring water sourced close to its production sites in Knighton and Pen-y-Cae.
Watkins’ appointment reflects both his deep roots in the region and his commitment to supporting the communities that have shaped his business and family history.
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