Rolls-Royce Motor Cars has revealed record sales results for 2010 with 2,711 cars sold during the year, a 171% increase on the 2009 and more than double the previous record set in 2008.
All regions demonstrated significant sales growth, with particularly strong results seen in Asia Pacific, the United States and the Middle East. The United States remained the biggest single market for Rolls-Royce in 2010, followed by China and the UK. However, strong growth was also seen in markets like India, Korea and Japan.
“Our record sales result for 2010 was a tremendous team effort and is testament to the commitment and passion shown by our employees at Goodwood and around the world,” said Torsten Müller-Ötvös, CEO. “Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand. We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company”.
Demand for the company’s latest model, Ghost, has been exceptional and Rolls‑Royce has won universal acclaim from customers, media and enthusiasts. Around 80% of Ghost customers have never previously owned a Rolls-Royce.
Demand for Phantom models remained strong with the four door versions (Phantom and Phantom Extended Wheelbase) remaining most popular. The majority of Phantom series cars produced at Goodwood in 2010 included some Bespoke element and many exceptional and individual cars were produced for customers during the year.
Bespoke sales in 2010 reached record levels and this trend is expected to continue in 2011. Bespoke includes the development of anything from the most understated feature such as personalised tread plates, contrast stitching and seat piping to personalised veneers and unique exterior paints. Then there are stunning creations like luggage, glassware and a picnic set all designed and developed in-house at Goodwood.