Responsible drinking

Posted on 23 Mar 2009 by The Manufacturer

Dutch brewer Heineken has today pledged its compliance to the United Nations’ CEO Water Mandate.

The initiative, which requires sign-up from a company’s chief executive officer, provides firms guidance for the most effective water management from six perspectives: direct operations; supply chain and watershed management; collective action; public policy; community engagement; and transparency.

“Over the last few decades, we have consistently reduced our water consumption and improved the quality of the water which we emit at the end of the brewing process,” said Heineken chief executive Jean-François van Boxmeer.

“However, given the increasing challenges around water availability and quality, the CEO Water Mandate provides us with an excellent platform to share and learn best practice from others in this vitally important area.”