Rolls-Royce Motor Cars, which is owned by German manufacturer BMW, has announced that it has set a record for its sales for the first half of 2014, having sold 33% more cars worldwide than it did this time last year.
Rolls-Royce Motor Cars, which is owned by German manufacturer BMW, has announced that it has set a record for its sales for the first half of 2014, having sold 33% more cars worldwide than it did this time last year.
The British manufacturer says that it sold more cars in each one of its regions, with Europe, Asia Pacific and the Middle East having all played a bigger part than most. Sales in those parts of the world were up by 60%, 40% and 30% respectively.
Rolls-Royce puts the success down to the introduction of the Wraith coupe, the most powerful and technologically progressive car in Rolls-Royce history, and which shares parts with the dramatic and luxurious recently revealed Ghost Series II. The Phantom is reportedly still selling well and demand for bespoke Rolls-Royce models is at record levels, too.
Torsten Müller-Ötvös, Chief Executive Officer for Rolls-Royce Motor Cars, said: “This is an excellent half-year result and demonstrates the continued confidence that our customers have in our company and our fine cars. The new Rolls-Royce Wraith has been a stunning success in the super-luxury segment, setting new modern style and technology leadership benchmarks. Wraith complements the pinnacle performance of the incomparable Rolls-Royce Phantom and the new Rolls-Royce Ghost Series II, the latter first arriving in markets in autumn this year.”
He continued: “Rolls-Royce Motor Cars continues to deliver as the world’s foremost super‑luxury car manufacturer and we are on target for another record year in 2014.”
Rolls-Royce has successfully retained its position at the very pinnacle of the super-luxury market, maintaining segment leadership for motor cars selling above EU200,000 net. No other luxury brand sells as many cars in this segment as Rolls-Royce.
