JCB has secured an order for a fleet of its vehicles after the company built a campsite at a world Scout Jamboree with 80 of its machines.
The event was attended by over 40,000 scouts from all over the world and was made possible by a fleet of 80 JCB vehicles. The fleet constructed and then deconstructed the campsite, making such an impression on the attendees and the Swedish dealers Söderberg & Haak Maskin AB that the distributor placed an order for a fleet of wheeled loading shovels, telescopic handlers, a backhoe loader, a wheeled excavator and 60 JCB Workmax utility vehicles.
After being used for the construction of the site, JCB used its machines to carry people and materials around the site, with some even being converted into fire tenders complete with emergency medical equipment and 12 fire extinguishers on board.
CEO of Söderberg & Haak Maskin AB Thomas Svensson, said: “The highly visible role of the JCB WORKMAX machines in particular throughout the jamboree has helped put that product on the map in Sweden and really raised its profile here.”
World Scout event logistics manager Magnus Pehrsson praised the JCB machines: “The big benefit with the WORKMAX is that it is pretty small and it is easy to drive on the site.”