Semta shows what’s in a name after Enginuity rebrand

Posted on 6 Feb 2020 by The Manufacturer

Semta Group, the employer-led manufacturing and engineering skills body, has relaunched under a new name and with a forward-facing agenda to ensure industry has proper recourse to the skills and expertise it needs to flourish now, and in the future.

Enginuity will henceforth be the name of the organisation, whose refocused programme will take in a far wider selection of knowhow from policymakers and industry experts to address the rapidly changing manufacturing and engineering landscape created by Industry 4.0, as well as broader societal challenges.

Industry 4.0 concept image. industrial instruments in the factory with cyber and physical system icons ,Internet of things network,smart factory solution

“Enginuity is not just a new name for the Semta Group, it’s a way of thinking and solving problems”

Enginuity said it will marry its “existing engineering expertise with ingenuity with data”, helping to create a new type of engineer and manufacturing skills organisation that pioneers new solutions in areas such as future mobility, energy storage and early diagnosis, while driving advancements in smart factories, lights out manufacturing and the industrial Internet of Things (IoT).

“Enginuity is not just a new name for the Semta Group, it’s a way of thinking and solving problems,” it said.

It views engineering capabilities especially critical to tackling many of the hurdles facing society now, and in the future – but recognises that individuals, SMEs and big firms in manufacturing also need to adapt quickly.

Enginuity will draw on expertise from industry employers, academics and policymakers to ensure British firms have “the confidence to make smarter decisions about the people and skills they need, today and tomorrow”.

“Digital technologies can discover and identify young people who have the aptitude for a career in engineering and manufacturing,” said Ann Watson, chief executive of Enginuity.

“New platforms can help individuals make currently unaccredited skills visible to employers and suggest where they need to upskill or reskill.

Ann Watson, Enginuity’s chief operating officer

“Better data about the skills employers need today and tomorrow can open an individual’s career path into a universe of opportunities, with more routes to fulfil their potential, with more employers, in more areas.”

“Our ‘Enginuity’ in marrying our existing engineering expertise with ingenuity with data, is how we will design and constantly improve solutions that provide a great user experience for employers, educators and individuals.

“It’s how we will create new products and services that are easy for employers and educators to integrate. It’s how we will prove the business case for engineering skills development,” she added.

Enginuity currently offer an Engineering Talent platform – a remote digital learning tool – which provides people with viable pathways into engineering, while helping UK firms to improve their recruitment programmes and retention rates.

A magazine exclusive

Enginuity chief executive Ann Watson will appear in an exclusive interview with The Manufacturer’s editorial director Nick Peters in our upcoming March/April issue.

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