If you want your manufacturing company to be found in the search engines, you need to prove to Google that your site deserves a page one result.
While on-page optimization plays a huge part in this, the biggest impact is usually down to the number of quality links you have directed at your site. Because of this, link building is an extremely important part of SEO. If you are looking for ways to build backlinks, keep reading for a few of the best.
Utilize social media
One of the easiest steps you can take is to build profiles on the most popular social media platforms. As a manufacturing company, we recommend Facebook, Twitter, and LinkedIn for starters, as this is where most of your customers can likely be found. You can create links on these social media profiles that direct to your site and can include further links in your news feeds when talking about a specific product, service, or a blog post you have just published.
Guest post on manufacturing blogs
There are a number of good manufacturing websites out there that accept educational content related to the industry. If you can write well, it’s worth pitching your ideas and offering your content to these sites. You can submit paid press releases to The Manufacturer site for just £125 (US$160) here: www.themanufacturer.com/add-press-releases/. If your content is really good, some sites will be willing to publish industry relevant content in exchange for a backlink to your website. If you do this, make sure to reply to any comments the post gets and also share the post on your social media feeds.
Join industry forums
Another good idea is to join forums in your industry. Modify your forum signature to include a link to your website and then provide helpful, actionable advice to anyone on the forum who needs it. This will help to establish you as a company people can trust, and will not only keep the search engines happy but could lead to click throughs directly from the forum.
Another thing you will want to sign up to is directory websites such as Yell.com and Google Places. Make sure to include your business address, your website address, your contact details, and any other relevant information that the directory requires. Make sure that the information you provide is consistent among all directories for the best results.
If your main customers are other businesses, one innovative idea is to offer to give them a testimonial. Most businesses love receiving positive reviews that they can publish on their websites, and will also quote the author, along with a link back to their site, as it makes the review more credible. Take a look at who your customers are, and if they have a testimonial page on their website, ask if you can contribute. It really is that simple.
These are just five of the easiest ways to create backlinks to your website. If you need further help with your SEO, it’s always worth getting in touch with a local San Francisco SEO firm that has the time to create more backlinks than you could create on your own.