Slicing road emissions

Posted on 7 Jul 2010 by The Manufacturer

Bread brand Kingsmill, owned by Allied Bakeries, is stepping up its environmental efficiency with the introduction of 23 ‘Tear Drop’ and two EcoStream emission reducing delivery trucks to its fleet.

The teardrop shaped trucks reduce fuel consumption by achieving optimum aerodynamic efficiency. The two EcoStream design vehicles also have improved aerodynamics as well as light weight bodies.

“As a socially responsible company, we are committed to reducing our impact on the environment and specifically looking for new ways to minimise our carbon footprint,” says: Allied Bakeries CEO, Mark Fairweather. “We have identified deliveries as an area we can improve on and the new eco friendly delivery trucks will help us to continue our journey to reduce our carbon emissions.”

The new ‘Tear Drop’ trucks will be introduced at Kingsmill bakeries in Stockport, Gateshead, Cardiff, Bournemouth, Norwich, Orpington, Belfast, Glasgow, Lincoln, Stoke, Stevenage, Walthamstow, Chester, Launceston, Dundee and West Brom.

Kingsmill became the first bread manufacturer to use the Carbon Trust’s Carbon Reduction Label in 2009 and now displays its carbon footprint and its commitment to emissions reduction on its best-selling sub-brands; Kingsmill’s Great Everyday White, Kingsmill Tasty Wholemeal and Kingsmill 50/50.