Splash of colour boosts JCB’s £1 million NSPCC appeal

Posted on 4 Dec 2012

Roll up, roll up – JCB machines in colourful hues are being auctioned to help raise £75,000 for the NSPCC in Staffordshire.

JCB is auctioning two brightly coloured machines, donated to the company by its dealer network, to raise money towards a £1 million NSPCC appeal for a local specialist children’s centre.

A golden skid steer loader and a wheeled loader which will be painted in a colour of the auction winner’s choice, are up for grabs on www.jcbauction.com. The auction runs until Monday, December 17.

The skid steer was bought by JCB’s UK dealer network and donated to JCB to auction off for the company’s £1 million appeal in aid of the NSPCC.

A reserve of £25,000 has been set for the machine and already £5,000 has been bid.

The 416HT wheeled loading shovel has been donated by JCB Earthmovers of Cheadle, Staffs, where it is manufactured. The 130 horsepower machine comes complete with a 1.7m³ shovel and is used widely in construction and agriculture. It has a reserve of £50,000 and £5,000 has been bid so far.

JCB’s HR director Joanne McAdam said: “From the outset of the appeal there have been some wonderful ideas to raise funds for the NSPCC and this is one of the most colourful yet. We are hopeful it will take us a big step closer to our appeal target.”

The digger manufacturer is running a £1 million NSPCC appeal to support Carole House, a specialist NSPCC Centre in Newcastle-under-Lyme, which is dedicated to saving babies and young children across Staffordshire from abuse and harm.

The appeal has recently broken through the £750,000 mark and JCB Chairman Sir Anthony Bamford has pledged to double the appeal total once the £1 million target has been reached.