Sweetening Christmas

Posted on 17 Dec 2013 by The Manufacturer

As one of its busiest times of year, the delivery of products is especially crucial for confectionery giant Ferrero. Here is the delivery numbers breakdown involving the company and logistics giant DHL, its distribution partner.

In the run up to Christmas, over 170 million individual Ferrero Rochers have so far passed through DHL’s 140,000 sq ft warehouse in Northamptonshire. In addition, 26,000 display stands have been filled and distributed to retailers using environmentally friendly transportation, including dual fuel vehicles and rail transportation.

DHL has also boxed 180,000 seasonal Kinder Chocolate fluffy toy reindeer and penguins, bagged 2.6 million Kinder Chocolate Minis and expects to distribute over 9.3 million boxes of Ferrero Rochers – equivalent to more than one pack for every person who lives in London.

The infographic illustrates the sheer volume of Ferrero products packed and distributed by DHL in time for Christmas.

David McDonald, VP of Operations, consumer and life sciences at DHL Supply Chain said: “As one of the busiest times of the year, keeping up with demand is vital for confectioners and retailers alike.”

“Our innovative warehouse facilities and forward planning lie at the heart of our relationship with Ferrero, and will ensure that millions of chocolate lovers can enjoy Ferrero’s signature products this Christmas.”