Tate & Lyle granulated white cane sugar sold in shops is now to feature the Fairtrade label on its packaging.
The sugar is to be the first Tate & Lyle product to be Fairtrade accredited, with the rest of the retail range to follow suit during the next two years.
“In terms of size and scale, this is the biggest ever Fairtrade switch by a UK company and it’s tremendous this iconic UK brand is backing Fairtrade,” said Harriet Lamb, executive director of the Fairtrade Foundation.
In order to earn the label, the company is required to invest in sustainability and the working conditions of local producers, as well as maintaining a fair price for their goods.
“Now, every time you buy a pack of Tate & Lyle Fairtrade cane sugar farming communities will benefit,” said sales and marketing director Steven Hermiston.