Telford firm sitting pretty for sales boost

Posted on 21 Jul 2015 by Victoria Fitzgerald

Shropshire-based Nomique - which designs and manufactures contemporary and ergonomic seating - saw revenue soar to more than £4m last year on the back of a series of new designs.

The company has worked with the Business Growth Service’s Manufacturing Advisory Service (MAS) to sharpen its shopfloor processes and operations director Peter Cole said it was already reaping rewards.

(L to R) Peter Cole (Nomique) and Neill Smith (Business Growth Service)
(L to R) Peter Cole (Nomique) and Neill Smith (Business Growth Service)

Now, the directors have set a target of £6m turnover within two years, which would be the highest since the firm was founded in 2002.

Cole said: “Last year was a real success. The first quarter of this year has slightly flat-lined, so we are maintaining that growth. However, we are aware there is a lot of work out there and we’re confident it will be another strong year.

“Like most businesses, the priority has to be the design, innovation and introduction of new products to the market.

“We have many ideas on the drawing board, which have been getting a fantastic reception and we are anticipating good things will come from that. Like most industries, we need a constant stream of new products to keep the customer interested.”

Nomique secured some of its largest-ever orders last year, including a contract for 800 chairs for a major local authority and several deals with Scottish universities.

The company, which employs 34 people at its Telford headquarters, has unveiled two new ranges that the management team believes will drive even more success.

Lux is a new range of fully upholstered tub and wing back chairs and sofas, which seeks to encourage brainstorming, relaxation and discussion, while Moka Felt is comfortable and environmentally-friendly with a crushed felt seat.

Nomique prides itself on using traditional production techniques.
Nomique prides itself on using traditional production techniques.

Nomique staff worked with Business Growth Manager Neill Smith to access funding to improve planning, giving the firm better costing, greater stock control, integration with accounts and scheduling.

Cole added: “We worked together on some improvements we needed to make in production planning and how it all goes through the shop floor.

“It helps when you have better traceability of production and more clarity of information – you understand better what is going on and can plan production better.”

The company turned to the Business Growth Service for further support at the end of last year, accessing market research assistance and competitor analysis to help with the development of a new ‘high-tech chair’.

Business Growth manager Neill Smith concluded: “Nomique is a fantastic example of how external support can make a major difference to the bottom line of manufacturing firms.

“We identified that the company’s growth would benefit from having greater control over production and throughput, allowing it to meet customer deadlines and make informed decisions on purchasing and scheduling.

“The results have been a much more effective workflow and enhanced communication across all areas of the business. Going forward, the next step is to turn this into annual sales and I fully expect Nomique to meet its target of £6m by 2016.”