Toy manufacturer set for expansion thanks to investment

Posted on 4 Sep 2015 by Fred Tongue

Chepstow based toy manufacturer, Kids@Play, is set to open a new distribution centre thanks to securing funding worth £425,000.

The new site is set to open in Caerphilly and the firm will also invest in its Chinese manufacturing plant in order to help deal with growing orders from new markets.

Kids@Play has a licence from ITV to produce a range of Thunderbird products, alongside its line of promotional items for the 2015 Rugby World Cup and a range of Shaun the Sheep toys.
The manufacturer has plans for further overseas expansion following recent contact wins in South Africa; France; Spain, and Australia.
Founded in 2005 by local entrepreneur and toy industry veteran, Malcolm Evans, the business specialises in making outdoor products and battery powered vehicles for children.
David Walters, international director at Santander Corporate & Commercial, who provided the funding, commented: “Kids@Play is a great local success story with strong ambitions. [Evans] has developed a remarkable business and the expansion into the new premises is tangible proof of the firm’s success in the UK and internationally.”