The founder of premium crisp maker Tyrrells, Will Chase, has sold his company to private equity firm Langholm Capital for £30 million ($59 million).
Six-year-old Tyrrells was the first to introduce root vegetable crisps to the premium crisp market – a market that has been growing increasingly popular, accounting for 15 per cent of the overall crisp market, which is valued at £1.3 billion.
The rapid increase in demand has mirrored consumer desire for better quality and healthier versions of the traditional crisp product.
Bert Weigman, partner of Langholm Capital, said he will be looking to invest in improved production and distribution processes at the farm-based factory to allow the company to meet the rising demand.
