UK specialist chemical manufacturer, Airedale Chemical is employing an ambitious strategy to explore sales potential in European markets with an initial focus on Germany and France.
As reported by the company, the West Yorkshire company has spent the past three years improving its facilities and honing its key product list.
It will implement its new European-focussed strategy with the help of European-based chemical specialists to introduce Airedale Chemical to key industry leaders within strategically targeted countries.
Daniel Marr, head of marketing at Airedale Chemical, explained: “We have been consolidating our position as one of the UK’s leading speciality chemical companies over the last decade and we’re now perfectly placed to conquer Europe with our history, expertise and strong values. It is an incredibly exciting time.
“We’re genuinely excited about this new era for the company and feeling confident about what 2018 holds for us with our European neighbours.”
One of the company’s primary objectives will be to grow Airedale Chemical’s BPR (Biocidal Products Registration) approved peracetic acid, often used as a disinfectant in the food and beverage, agricultural and industrial cleaning sectors, to European countries including Germany, France and Slovenia.
It is the biggest strategy implemented by the company since Chris Chadwick, the third generation of the family-owned business, took over as managing director in late 2016.
Marr added: “The uncertainty surrounding Brexit at the moment presents challenging conditions but with the insight, experience and knowledge the team brings we feel well-placed to make great strides into Europe over the next 12 months.”
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