UK companies are jeopardising their competitiveness by failing to design their websites to be accessed from mobile devices.
A recent study carried out by Incentivated shows that 69 of the FTSE 100 have failed to take any steps to ensure their websites are compatible with mobile devices, resulting in simple problems relating to font size and difficult navigation.
Given that Google has predicted 50% of all internet searches in 2013 will be undertaken via mobile devices, e-commerce expert Dan Wagner says this has serious implications for competitiveness.
Dan Wagner, CEO of mPowa, said: “Given that substantial revenues are generated through digital channels, it really is bewildering that so many blue chip companies are stuck in the dark ages when it comes to how they interact with their customers.”
