UK wallpaper manufacturing experiences renaissance

Posted on 27 Sep 2017 by Jonny Williamson

UK’s leading wallpaper manufacturer, Graham & Brown, has seen annual sales rise thanks to a renaissance in the product in the UK and growing overseas demand.

Advances in technology – like “paste the wall” – have also made the process so much easier and quicker – image courtesy of Graham % Brown

The family-owned wallpaper manufacturing company, which was founded in Blackburn in 1946, has reported turnover up 3% to £74.8m (2015: £72.8m) and profits up 4% to £2.5m (2015: £2.4m).

Graham & Browny, which exports to 75 countries, has seen online sales of its products grow at over 30% a year.

Andrew Graham, chief executive of Graham & Brown, said: “Wallpaper is undergoing a renaissance in the UK with consumers looking to bring more colour, texture and design into their lives.

“Advances in technology – like “paste the wall” – have also made the process so much easier and quicker.

“Abroad, we’re also seeing growing demand for British-made, design-led products, particularly in the Far East, South American and India.

“We delivered another year of solid sales growth last year, thanks to a continuing focus on quality, innovation and design in our product, a clear digital strategy in our sales and distribution, and major investment in our brands.

“We also increased our manufacturing efficiency and reduced operating costs, which improved cash generation and profitability.

“This was crucial heading into 2017, as it’s given us the firepower to continue investing in areas that are driving growth.

“Further investment in IT for our fast-growing ecommerce business, great talent across our teams and a major national advertising campaign on TV and radio to promote Super Fresco Easy to help grow the DIY wallpaper market.”

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