Bathrooms.com have announced the introduction of their brand in Germany as part of their proposed expansion across Europe, following a successful launch in France last year.
This will be Bathroom.com’s second venture to export in Europe and aims to achieve equal success to the French operation.
With a decade of experience in e-commerce, Bathrooms.com are well practiced in understanding consumer markets. Detailed research into the German market has shown there is a current trend towards walk in showers, whilst there is a substantial demand for showering and bathing products in general, a demand Bathrooms.com are confident they can meet.
All orders placed will be shipped weekly from the UK via a logistics base in Holland before moving en-route to customers in Germany meaning that the promise to deliver affordable bathroom designs will now be available to German consumers. The new website, being the latest addition to the bathrooms.com family, can be found here: http://de.bathrooms.com/
CEO Ian Monk said, “Wow, two European launches in eighteen months. Our business strategy following our initial overseas research has been underway for a while now. We have been busy perfecting our marketing campaign, translating the site, and hiring a specialist German speaking customer service team. We see a huge potential for the German market to match the size of our UK business within a couple of years, something that will also have positive knock on benefit for manufacturing jobs in the UK.”
Bathrooms.com has a value embedded in affordable, conceptual design and it is important for them to share their vision to international markets. Furthermore the team are determined to uphold the same high standard of customer care that singles out the brand from its competitors in the UK.
Monk continued: “Since we have reached our aim to break into the French market, we continue to grow at circa 50-60% year on year, making expansion into Germany the next logical step. We are proud to have carried across the values that our UK consumers demand, maintaining excellent design with quality products at prices that every consumer can afford.”
Bathrooms.com will be leveraging a similar digital marketing strategy that they have rolled out over the last year in the UK. PPC, social media, public relations and SEO will all be key parts of the integrated marketing activities that are launched alongside the new website. In the future Bathrooms.com will be looking to further expand their business offering to other countries in Europe as well looking at other international opportunities further afield.
Bathrooms.com was founded in 2004 and have been providing the UK and Ireland with affordable bathroom design ever since. Bathrooms.com believe in nurturing long term relationships with designers and craftsmen to give customers good design at prices that will help them create more than they ever thought possible. Based in Watford, the Bathrooms.com team are on a mission to democratise good bathroom design.
Bathrooms.com will be speaking at The Manufacturer’s export event taking place later this year. For more details, call 020 7401 6033.
