UK’s MasterMover announces Indian partnership

Posted on 25 Jan 2017 by Jonny Williamson

Derbyshire-based MasterMover has signed a partnership agreement with Indian heavy engineering manufacturing firm, CARMAC Technologies Pvt Ltd, who will sell MasterMover’s range of electric tugs in India.

Announcing the partnership, the agreement between MasterMover and CARMAC reportedly follows a sharp increase in sales leads from Indian.

CARMAC manufactures welding equipment, steel management systems and material handling systems such as trolleys and trailers. By partnering with a successful company in India, MasterMover aims to not only be able to target an even greater number of sectors in the country, but complement CARMAC’s existing products.

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MasterMover electric tugs are used by a single pedestrian operator to move wheeled loads weighing between 50kg and 120 tonnes. The tugs are used in sectors such as aerospace, automotive, pharmaceutical and construction, as well as by machinery equipment manufacturers.

The firm already works with some of India’s largest companies. JCB India has used MasterMover tugs in its factories for more than a decade, and Premier Fine Linens, Daimler Vehicles, Hyosung T&D use its products in their Indian plants. Manufacturing company Sidel uses MasterMover electric tugs in its Indian factory reportedly based on the success of the electric tugs in its French factory.

Managing director, Andy Owen explained: “Following our success with some of India’s largest companies in the last decade, we have had a huge increase in enquiries from India in the last year.

“The Indian economy is booming and many companies are looking to improve efficiency in their factories, so our new partnership with CARMAC will help us to meet this rise in demand.”

Owen continued: “Although labour costs are cheaper in India, there are still benefits to improved efficiency in plants. Many Indian companies are now looking overseas for ways to streamline production and reduce non-value added time, and our electric tugs are the ideal first step towards a leaner set up.”

The challenges presented by India’s size and the variations of local geography means that MasterMover was previously unable to reach all areas of the country. However, the CARMAC partnership is hoped to enable MasterMover to connect with CARMAC’s existing distribution network, which extends across India.