WMG helps firm recognise the ACE in its hole

Posted on 6 Oct 2016 by Jonny Williamson

Rapidly growing Shropshire manufacturer, Advanced Chemical Etching has tapped into the WMG’s new Innovation Business Leadership programme to boost its senior management team.

Advanced Chemical Etching (ACE), which produces metal components for the automotive, aerospace, F1, medical and high value engineering sectors, has appointed Jayne Powell as its human resource director after she impressed on WMG’s Innovation Business Leadership (IBL) course.

Jayne Powell said that the WMG IBL course offered development in all facets of business - image courtesy of ACE.
Jayne Powell said that the WMG IBL course offered development in all facets of business – image courtesy of ACE.

The former HR Manager will be responsible for overseeing the company’s increasing workforce, which has grown by 25% over the past two years after the company secured a string of new orders to take its turnover past the £4m mark.

Powell’s new role will see her take the lead with recruitment, training and employee wellbeing, ensuring the 46-strong workforce is in the best shape to cope with expansion plans that will see it aim for £5m by 2017.

Managing director at ACE, Ian Whateley explained: “We have invested heavily in new etching equipment and a state-of-the-art laboratory, but have also channelled significant funding into improving our people.

“Jayne’s development and subsequent appointment to our senior management team is testimony to this…we really want to hold on and grow our best people.

“The Innovation Business Leadership course is the continuation of a long-term relationship with WMG at the University of Warwick and gave her an excellent insight into strategic skills and know-how on how to lead.”

IBL is starting again for its third year in mid-October, with an induction event where both new and existing participants will meet.

The course consists of five three-day modules covering current topics, such as innovation strategy; people development; industry 4.0, and supply chain management. It is undertaken over the course of the year, so not to disrupt the running of businesses.

According to Barry Winter, course director at WMG, participants benefit not only from the course itself, but also receive mentoring and access to a range of networking and funded support opportunities.

He commented: “We set up IBL three years ago with the intention of encouraging SME managers to take on-board the cutting-edge theory and expertise we have in the department and apply it to their own businesses.

“To see this now become a reality is a delight and we have a fantastic growing alumni of talented managers and directors from a broad range of SMEs joining the programme.”