JCB will begin building a £30m golf course next to its headquarters in Rocester today.
The plan includes an 18-hole, 7,150 yards, par 72 championship golf course centre on 240 acres of countryside to the south of its HQ.
The new development is predicted to create up to 100 jobs, drive business growth, consolidate existing relationships and cultivate new ones.
The proposal, announced in January, was given the go ahead by East Staffordshire Borough Council in July.
Scheduled for opening in 2018, the course will be designed by European Golf Design, best known for the 2010 Ryder Cup course at Celtic Manor in Wales.
The investment comes as part of £150m development plans to build two new factories in Staffordshire aimed at significantly increasing production to meet an anticipated growth in demand.
Woodseat Hall, an 18th Century mansion, will stand at the heart of the course and act as the new clubhouse, complete with a spa, leisure facility and five-star hotel accommodation.