A five day promotion of apprenticeships, championed by Sir Alan Sugar, launches today to highlight the benefits of the scheme to businesses, individuals and the economy as a whole.
The week will include activities, workshops and seminars. On Wednesday various prominent celebrities, MPs and businesspeople will allow apprentices to follow in their footsteps for a day, to experience life in their chosen profession.
Former ‘dragon’ Richard Farleigh, entrepreneur Levi Roots, Sainsbury’s CEO Justin King, David Potts from Tesco, celebrity hairdresser Joshua Galvin, Secretary of State for Innovation, Universities and Skills John Denham, Schools Secretary Ed Balls and Minister for Higher Education, David Lammy are just a handful of the influential figures taking part alongside Sir Alan in the week, enabling young apprentices to have a taste of life in politics, sports, business and the arts.
Partners across the country are being urged to get behind apprenticeships and there is activity taking place regionally during the week involving employers, colleges, MPs, Sector Skills Councils among others.
This week of activity marks the beginning of a year-long campaign which has been launched by a national TV advert starring Sir Alan Sugar and also includes the National Apprenticeships Awards, taking place on 16th July.
Now in its sixth year, the Learning and Skills Council’s (LSC) National Apprenticeship Awards are designed to recognise and celebrate the achievements of apprentices and the key role they play in world business.
The LSC is calling for more entries before its deadline of 27 February.