Bestselling author Malcom Gladwell to speak at PTC Live Global 2015

Posted on 3 Feb 2015 by Tim Brown

Malcom Gladwell, New York Times bestselling author of Tipping Point, Blink, Outliers, David and Goliath, and one of Time magazine’s 100 most influential people, has been announced as a speaker at this years PTC Live Global.

Malcolm Gladwell for Time Magazine by Bill Wadman, October 2008 - image courtesy of PTC.
Malcolm Gladwell for Time Magazine by Bill Wadman, October 2008 – image courtesy of PTC.
With his latest book, David and Goliath, Malcom Gladwell examined our understanding of the advantages of disadvantages, arguing that we have underestimated the value of adversity and over-estimated the value of privilege.

Mr Gladwell will draw from concepts previously explored in his writings and experiences to inspire the PTC Live Global audience to consider the unconventional at the event taking place in Nashville, Tennessee from 7-10th of June.

PTC Live Global will offer keynotes, industry insights perspectives, product roadmaps and demos, customer case studies and training opportunities for those who want to create value in a smart, connected world.

The conference will offer attendees the opportunity to network with thousands of their peers and understand the advancements in the broad expanse of PTC technology, from CAD and PLM to Service Lifecycle Management (SLM) and Application Lifecycle Management software and solutions.

There will be many opportunities to learn more about smart, connected products, their role in the IoT era and what companies can do to take advantage of what’s being called “the most disruptive technology of our time.”

With the rise of the Internet of Things, technology is being used to drive massive innovation in product and service value creation,” said Jim Heppelmann, CEO, PTC.

“PTC Live Global will highlight and educate attendees about the incredible new value opportunities for those who create, operate and service products for today’s smart, connected world. I believe this will be an inspiring conference, with actionable ideas that people can implement. Our goal is to show people how they can move toward this exciting future.”