BMW announces new UK and Ireland MD

Posted on 23 Jul 2014 by The Manufacturer

The BMW Group has named Graeme Grieve as its new managing director of its UK and Ireland operations, a position he will take up from October.

Graeme Greave BMW
Graeme Greave, new MD of BMW UK & Ireland.

Mr Grieve, currently based in Munich and responsible for the BMW Group Importer business covering more than 80 countries around the world, succeeds Tim Abbott who has been appointed as managing director for BMW Group South Africa.

With experience of the motor industry spanning a range of markets, 53-year-old Grieve first joined BMW in 1990 and held a number of positions before being appointed sales director in 2001.

He subsequently joined Rolls-Royce Motor Cars in 2006 as global sales and marketing director before moving to Munich in 2009 to take responsibility for the BMW Group Importer business.

During this time, he was also responsible for establishing an independent worldwide sales organisation for MINI within the BMW Group.

Ian Robertson, member of the board of management of BMW AG responsible for BMW sales and marketing, said: “Graeme’s breadth of experience across the company has proved to be a great asset in his current position and provides an excellent foundation for his leadership of BMW Group UK.”

Grieve added: “While the current business environment remains dynamic, our strong brands and outstanding range of cars and motorcycles provides many opportunities.

“My role will be to give clear leadership and direction to the company and to continue our strong partnership with our dealer network to meet the challenges which lie ahead.”