Games theory: new game to teach kids about supply chain issues

Posted on 22 Nov 2012

Two ex-school teachers are seeking business partners from the logistics community to help develop an innovative board game that has been devised to teach young people about logistics while they play.

Andy Page and Pat Smedley hope that their game – Business on the Move – will also excite and inspire young people to develop their understanding of broader business and enterprise issues and environmental matters.

“The game is unique in that it combines the essence of succeeding in business with acting responsibly towards the environment,” says Andy Page.

“Players must make the same decisions businesses make every day. How do I best deliver? Will I make a profit? How should I grow? How can I cut my carbon footprint?” he explains.

Andy and Pat are looking for support from partners from the logistics community to enable them to provide schools across the UK with free copies of the board game.

They hope that enough money will be raised to fund production of 2,800 copies of the board game. Half of the initial production run will be distributed to schools at no cost, with the remainder sold at a subsidised price.

“Our plan is for the game to becomeself-financing as it rolls out across UK,” says Pat Smedley. “We will reinvest surpluses in further production runs and seek to sustain the flow of free games into schools without any further cost to business partners.”

In return for their support partner companies will be able to feature their corporate branding as an actual part of the game.

Andy Page said: “By being featured in Business on the Move, our partners will be aligning their business with the education of our young people and highlighting their concern for the environment.”

He added: “The game offers a novel way to demonstrate corporate social responsibility, reinforcing business reputation with key partners and networks. By featuring our sponsors will enhance their corporate identity in 400 schools and reach 12,000 pupils within 12 months and, we estimate, over 100,000 young people over five years.”

As part of their plan to bring Business on the Move to market, Mr Page and Mr Smedley have formed a social enterprise which means that any profits from the game will automatically be ‘locked in’ for the benefit of the community.