Jaguar Land Rover driving success of Tata Motors

Posted on 20 Jul 2012

In a bid to renew enthusiasm for its brand, JLR consulted union representatives over compulsory weekend working hours and a £200m investment at the plant in Castle Bromwich, and is now set to invest.

Tata has committed investment of $12bn to its British luxury-vehicle unit over the next five years and is preparing to unveil Jaguar Land Rover’s (JLR) first two-seat sports car in almost 40 years.

Its Evoque model has been extremely popular since its launch, and is consistently selling well, in domestic and international markets.

Most recently, after consulting employees over plans for compulsory Saturday shifts in order to meet production demand for a new model, employees at Jaguar Land Rover’s plant in Castle Bromwich voted 70% in favour of the £200m investment and new compulsory weekend working hours.

As well as securing jobs at the site in the West Midlands, thousands more jobs are expected to emerge and even more in the supply chain, as demand for labour soars before manufacture of the new ‘F-type’ vehicle begins. It is predicted to go on sale in the middle of 2013.

The decision came about as a result of consultation between senior executives at the automotive company and union representatives from the union, Unite. It will increase the site capacity by around 50%.