Nearly 80 percent (79%) of UK companies today recognise the official Made in Britain Trademark amid rising business demand for British products, according to nationwide research conducted by OnePoll in March 2024.
The surge in Made in Britain Trademark recognition comes as almost six in ten (57%) of businesses say they prefer to buy British-made products over alternatives imported from other countries, Made in Britain’s fifth annual Buying British survey has found.
Preference for British products has risen by more than 20% over the past year. The two key drivers of buying British sentiment among UK companies are ‘to help the British economy/support British jobs’ (68%) and environmental reasons (62%).
40% increase in ‘buy British’ procurement policies
Against this backdrop of rising economic patriotism among UK companies, procurement policies have been changing too. Almost half (48%) of British companies say they have a procurement target for British-made products – up 20% from a year ago.
Of those companies that have a procurement target for British-made products, the average target is 48% of all goods purchased, the research finds, revealing a huge year-on-year increase of 40%. A year ago, the average procurement target for British-made products was 34%.
8 in 10 UK businesses spot Made in Britain Trademark
The trade association Made in Britain unites British manufacturers by their licensed use of the collective Trademark – which they display on their physical products and packaging, as well as on their marketing materials (both physical and online) to promote their British provenance.
Of those UK businesses that know the Made in Britain Trademark (79%), nearly two thirds (64%) say they are more inclined to buy a product if they have seen the Trademark on it or associated with it, according to the research.
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